Balance of Competition and Academics: D2 programs often offer a competitive athletic experience similar to D1 but with a stronger focus on academics and life balance. This balance appeals to athletes who want to excel in sports while preparing for post-college careers, including opportunities driven by NIL deals.

NIL Opportunities with Fewer Restrictions: Unlike many D1 programs, D2 schools may have fewer restrictive guidelines or high-profile sponsorship conflicts, allowing athletes more flexibility to explore local partnerships, regional brands, or smaller national sponsorships that might be more accessible and relevant in their communities.

Social Media and Niche Audiences: D2 athletes tend to have more unique, niche audiences than D1 athletes, who often appeal to a broader national audience. This niche following can be attractive for brands seeking specific demographics, like local or regional brands, who find a dedicated and engaged audience with these athletes.

Support from Athletic Departments: Many D2 programs focus on developing the personal and professional lives of student-athletes, including offering support for branding, social media, and business education. This support can empower athletes to maximize their NIL potential without the intense competition seen in D1 markets.

Scholarship Structure: D2 programs have a mix of scholarship types that may allow athletes more financial flexibility. Because scholarships aren’t always full-ride, athletes might be more incentivized to seek NIL deals to supplement their educational and living expenses.